Animated Graphics Design

Animated logos are on the rise, and it’s no surprise. Our eyes gravitate towards things that move: ocean waves, blazing fires and computer screens. That same eye-catching magic has recently surfaced in logo design. Check out how these logos spin, bounce, fold, warp, transform and more.

Decision makers consider animation nice to have. But this isn’t the right approach. Don’t add it on at the end of a project. Animate with the user experience in mind. If you cannot think about how to use animation with purpose, then it’s best not to use it at all.

Motion graphics are a type of animation. While motion graphics describes moving or animated graphic design, animation is an umbrella term for the whole field of moving imagery, including everything from cartoons to claymation. Motion graphics focus on giving movement to graphic design elements, but tend to have less of a concrete storytelling aspect than other types of animation.

Motion graphics takes graphic design that would be otherwise static and gives it animation and movement, usually without following a specific narrative.